Before Benjamin Knight found an appetite to launch his own business with his brother, he got his start working on a farm until he was 18. To get a better sense of the brand though, it’s important to take a closer look at both founders. Today, Fruit of the Loom is one of the oldest trademarked businesses that is still standing. Twenty years after the company was founded, Fruit of the Loom was registered as a brand and was granted a trademark, number 418. Knight.” During the early days of the company, Fruit of the Loom was a factory that produced its own textiles and fabrics, made from cotton. Before the company was called “Fruit of the Loom” it was first named “B.B. Looking back at how the company came to be, the brand was founded in 1851 in Warwick, Rhode Island by two brothers, Benjamin, and Robert Knight. What has remained consistent for the brand over the last ~130 years is the company’s mission to create high-quality, and ethically crafted clothing. ![]() Most notably though, Fruit of the Loom is the world’s largest and oldest clothing manufacturer, with roots that date back to the late 1800s. If you’re one of the few people that has never heard of Fruit of the Loom, the brand is known for offering a wide collection of basic casual wear and comfortable undergarments. Throughout this article, we’ll walk you through everything you need to know about this brand in hopes that you can implement some of these business strategies into your own brand. If you want to learn more about this iconic brand’s road to global domination, and how its logo came to be, then keep reading below. It’s built by remaining true to your core mission and creating a logo that resonates with customers, which is exactly what Fruit of the Loom did. How a brand builds trust like this doesn’t happen overnight. That’s because the brand is almost 200 years old and is a brand that is trusted by Americans. If you need cotton underwear, a new package of socks, or a basic t-shirt, Fruit of the Loom is the brand you’ll find at some of your favorite retailers as you are shopping. ![]() And for many of us, it’s a brand that we are familiar with. If you were to look at businesses that grew from humble beginnings, Fruit of the Loom would be one of the first businesses you stumble upon.
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